The Australian Hydrographers Association (AHA) serves its existing membership well by managing training and certification programs (in the hydrometric monitoring discipline), providing representation on industry guidelines development through consistent production of relevant articles and events for members.  This article reviews industry promotion for the surveying (including hydrography aka hydrographic surveying) industry and discusses whether there is a future role for  the AHA  in promoting awareness of the hydrometric monitoring discipline as a potential career beyond its existing member base.